Performance

Performance brings your Search Console data into the same place as everything else: impressions, clicks, and the queries and pages behind them.

The data is Google's. What Ranksmile adds is context. Impressions falling is a fact; impressions falling on the same week a crawl found a broken template is an explanation.

Connect it early

Search Console data has history, and the history is what makes it readable. Connect the property when you create the Brand Space, before you need it.

Connecting it in week three means week three is where your chart starts, and a chart with no past has nothing to compare against.

What to read first

Queries you get impressions for but no clicks. You are on the page and not being chosen. That is a title and description problem, and it is the cheapest fix in SEO.

Pages losing impressions while their position holds. The ranking did not move but the demand or the result layout did. This is frequently the fingerprint of a generated answer appearing above the results, which is what AI visibility measures directly.

Queries you did not know you ranked for. Almost every site has a few. They are free information about how people describe your problem in their own words, and they make good additions to keyword tracking.

Performance against tracked positions

The two answer different questions and the disagreements are informative.

A position that improved without impressions following usually means the term has less demand than the research suggested. Impressions that rose without a position change usually means demand grew, or a competitor fell away. Neither is visible from one source alone.

Where it connects

Keyword tracking for positions and site audit for what might explain a change. Automations suggests content ideas from the queries you get impressions for.

Need help?

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