Sources takes every answer your tracked prompts returned and lists the pages that were cited in them, yours and everyone else's.

It is the most actionable view in the module, because it turns an abstract problem ("we are not visible in AI") into a list of specific URLs that are winning.

Your pages

The first thing to look at is which of your own pages get cited.

There is usually a surprise here. The page you promote, the one with the budget behind it, is often not the one the engines quote. They tend to pick the page that answers the question directly and early, which is frequently an older support article or a documentation page nobody has touched in a year.

That is useful in two directions. It tells you what kind of writing gets cited on your domain, and it tells you which page to improve first, because a page already being cited is a much shorter distance from being cited more.

Everyone else's pages

The rest of the list is the competitive picture: the pages the engines reach for when they do not reach for yours.

Read them. Not the domains, the actual pages. The pattern that shows up almost every time is that cited pages answer the question in their first paragraph, and the pages that lose bury the answer under an introduction about why the topic matters.

What to do with it

  1. Find your best-performing page

    The one cited most often across your tracked prompts. Improve that first. It has already cleared the bar.

  2. Find the question you lose

    Pick a prompt where you are absent and three competitors are cited. Read all three cited pages.

  3. Compare the shape, not the length

    Look at where the answer sits on the page, how directly it is stated, and whether the page is about the question or about the category. Content score does the term-level comparison for you.

  4. Write or fix one page

    One, properly, aimed at that question. Then watch whether it starts appearing. This takes weeks, not days.

Citations move slowly

A new page does not enter the citation set overnight, and a fixed page does not either. Expect to measure this change over a month. Your prompts keep refreshing on your plan's schedule, so the data will be there when the change arrives.

When nothing of yours appears

If no page of yours is cited for any prompt, check AI Search Health before concluding anything about your content. An engine that cannot crawl you cannot cite you, and a blocked crawler produces exactly this symptom.

Need help?

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