> This page location: Search > Performance
> Full Ranksmile documentation index: https://ranksmile.pl/docs/llms.txt

# Performance

Your Search Console data, sitting next to the audit and the rankings that explain it.

Performance brings your Search Console data into the same place as everything else: impressions, clicks, and the queries and pages behind them.

The data is Google's. What Ranksmile adds is context. Impressions falling is a fact; impressions falling on the same week a crawl found a broken template is an explanation.

## Connect it early

Search Console data has history, and the history is what makes it readable. Connect the property when you [create the Brand Space](https://ranksmile.pl/docs/introduction/brand-spaces), before you need it.

Connecting it in week three means week three is where your chart starts, and a chart with no past has nothing to compare against.

## What to read first

**Queries you get impressions for but no clicks.** You are on the page and not being chosen. That is a title and description problem, and it is the cheapest fix in SEO.

**Pages losing impressions while their position holds.** The ranking did not move but the demand or the result layout did. This is frequently the fingerprint of a generated answer appearing above the results, which is what [AI visibility](https://ranksmile.pl/docs/ai-visibility/overview) measures directly.

**Queries you did not know you ranked for.** Almost every site has a few. They are free information about how people describe your problem in their own words, and they make good additions to [keyword tracking](https://ranksmile.pl/docs/search/keyword-tracking).

## Performance against tracked positions

The two answer different questions and the disagreements are informative.

A position that improved without impressions following usually means the term has less demand than the research suggested. Impressions that rose without a position change usually means demand grew, or a competitor fell away. Neither is visible from one source alone.

**Note: On the delay**

Search Console data lags by a couple of days, which is Google's behaviour, not ours. Do not read today's absence of data as a drop.

## Where it connects

[Keyword tracking](https://ranksmile.pl/docs/search/keyword-tracking) for positions and [site audit](https://ranksmile.pl/docs/site/site-audit) for what might explain a change. [Automations](https://ranksmile.pl/docs/content/automations) suggests content ideas from the queries you get impressions for.

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## Related docs (Search)

- [Keyword tracking](https://ranksmile.pl/docs/search/keyword-tracking)